What to Send, What to Ask, and How to Reduce Risk on Your First Collaboration
By Yan Luo | Samtop Display
Table of Contents
Starting a new display project with a supplier is like launching a rocket — the preparation determines whether you land smoothly or burn out halfway. Successful onboarding starts with crystal-clear file sharing, well-defined expectations, smart approval flows, and a low-risk first order setup.
“Can you work from a Keynote deck?”
“What file formats do you need?”
“Can we test one region before full rollout?”
This guide outlines the five key steps for a frictionless onboarding with a new POP or VM display supplier.

New supplier relationships often fail not because of price, but due to unclear files, assumptions, and timeline misalignment.
Brands waste time and budget fixing issues that could have been solved upfront — from wrong finishes to display structures that don’t fit the store. A failed pilot project can damage retail launches and credibility.
Use this clear, 5-step onboarding method to eliminate risk, speed up collaboration, and increase your chances of a long-term supplier partnership.
📁 Step 1: Provide the Right Files (Early!)
A vague moodboard leads to miscommunication. Proper file sharing saves weeks of guesswork.
File Type | Purpose | Preferred Formats |
---|---|---|
3D Structural Drawing | Engineering + cost estimation | .STP , .STEP , .IGS |
2D Tech Drawing | Print layers, dielines, scale | .AI , .PDF , .DWG |
Logo File | Laser, print, etching | .AI , .SVG , .EPS |
Render / Moodboard | Visual direction | .PDF , .JPG , .PSD |
Brand Guidelines | Fonts, finish logic, do/don’t | .PDF |
Packaging Sample | Fit check (especially glorifiers) | Real box or dieline file |
Color Reference | Pantone or swatches | PMS codes or samples |
💡 Don’t have 3D files? We can reverse-engineer from photos, mockups, or Keynote decks.
🔍 Step 2: Align on Scope & Process Before Quoting
Before requesting a quote, be sure to align on:
- Quantity (prototype or full production?)
- Delivery region (FOB, EXW, or DDP?)
- Expected lead time and milestones
- Packaging format (foam, tray, flat pack?)
- Type of display (floor-standing, window, counter?)
Pro tips to ask suppliers:
- “Can you quote both a full run and a pilot option?”
- “What’s included — logo, finish, packaging, freight?”
🧪 Step 3: Run a Sample or Pilot First
Sampling isn’t just about looks — it validates feasibility, materials, and logistics. Here’s how:
Option | Use Case | What You Receive |
---|---|---|
Golden Sample | Final production approval | 1:1 physical unit with logo |
Spray / Material Kit | Color confirmation with brand team | Painted panels, finish swatches |
First Article Pilot | Retail test, low-risk production | 10–30pcs with full packaging |
Component Pre-Check | For multi-part or multi-SKU displays | Box/foam fit test, logo preview |
🎯 Sampling saves you from surprises at rollout.
🧰 Step 4: Align Communication & Decision Makers
One of the biggest causes of delay? Approval bottlenecks.
Establish early:
- Who approves colors and surface finish?
- Who signs off structural drawings?
- Who receives QC photos before shipment?
- Who confirms final delivery?
👥 Best structure: 1 project lead from VM or Creative, and 1 from Procurement or Logistics.
✅ Step 5: Set First Order Expectations Clearly
Pilot orders help test risk at a manageable scale. We suggest:
- 1 region only (e.g. France, Japan, U.S.)
- 1 SKU or display type
- Pre-agreed timeline, MOQ, and approval checkpoints
- A PDF flowchart from sampling → QC → shipping
Example Order Brief:
“20 units of Paris Tester Riser in Gloss White Acrylic, screen-printed logo, foam packed, DDP France. Sampling in 10 working days. Mass production in 14. QC photos required prior to shipment.”
💬 Frequently Asked Questions (FAQ)
Q: Can I start onboarding with only a moodboard or concept deck?
A: Yes — we often work from decks or sketches. We’ll help turn it into full engineering drawings.
Q: Do I need both a sample and a pilot order?
A: Yes, if time allows. Samples confirm look & feel. Pilots test logistics and installation fit.
Q: Can Samtop provide onboarding templates?
A: Yes — we provide editable templates, onboarding checklists, and sample guides.
📩 Ready to Start a Project?
At Samtop, we support global brand teams with:
- File & format consultations
- Reverse engineering from sketches or decks
- Sampling and small-batch pilots
- Global QC tracking & delivery
- Full transparency from quote to install
📧 Email Yan Luo: [email protected]
🌍 Visit our site: www.samtop.com