There are different types of glasses, optical glasses, sunglasses, and glasses for decorative use, they are different in style, but the design ideas for eyewear retail displays are largely similar.
Considerations when designing eyewear displays
1. Add more light
An optical store is a place that sells light, it needs more light sources than a store selling other products, and the light reflected from the lenses can attract more attention from customers.
LED lights that don’t heat up can provide great lighting for optical stores, with color temperatures kept between 3000K-3500k. Wall-mounted display shelves background lights, poster advertising light boxes, ceiling spotlights, and light strips set under shelf boards are all great ideas for adding light sources.
Rimless glasses do not need to be displayed on a shelf with a background light, just two sticks would look strange.
2. Different types of glasses need different displays
Luxury eyewear is best displayed in cabinets or windows. Eyewear in supermarkets needs floor-to-ceiling displays that can hold a large number of glasses, and eyewear in optical stores can be displayed on an entire wall or on a gondola with a gradient. The price of the glasses is an important factor in determining the type of display. Crowded plastic displays will make customers resist haggling, but when they sign an expensive bill, they will wish they were in a five-star store.
3. Keep the store neat and tidy
Eyewear is a delicate product and they need to be neatly arranged so that they don’t look disorganized and a sense of order makes people feel comfortable. Glasses are neatly placed on the wall in rows of display rods, the shelves are placed at equal distances, and it is important to keep the lenses sold free of dust and fingerprints.
4. Make it easy for customers to try on
When customers choose the right style for them, they need to try on the glasses continuously, and the glasses display should be designed in such a way that it is easy for customers to remove the glasses. For example, trays, storage boxes that fit the size of the glasses, flat panels, and on stands. Placing expensive products at the front desk near the attendant can prevent theft.
5. No need to add complicated design
Less is more, glasses are a practical commodity, they are not overly decorated and their retail display does not need fancy decoration. Reduce the use of metallic materials on the display, because the metallic shine will steal the attention of customers. Simple line design, bright light, and concise colors are the common elements of eyewear display.
6. Place hot products at the best visual level
Using the pyramid principle, placing hot products at the best visual level and displaying the most popular glasses in front of customers as much as possible can effectively increase store sales. The place less touched by the line of sight, for example, under the display to the floor 50 cm position is suitable for storage use cabinets.
7. Add mirror elements
If the store is small, you can add a whole large area of mirrors, which will have the visual effect of appearing to have more space. You also need to have mirrors on the counter for customers to check the fitting effect.
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