How Samtop Turns Visual References into Production-Ready Display Designs
By Yan Luo | Founder & Engineering Director, Samtop Display
Table of Contents
Yes — Samtop can rebuild any display from a photo, sketch, or physical sample. We reverse engineer the dimensions, structure, materials, lighting, and finishes into production-ready CAD drawings, prototypes, and flat-pack solutions — even if you have no original files.

❓ You Don’t Always Get CAD — But You Still Need the Display
If you’re in visual merchandising, procurement, or agency production, this will sound familiar:
“We loved that tester unit in Tokyo — but the vendor’s gone.”
“Our client wants to re-use last year’s display — but we only have photos.”
“We want something similar to Brand X — can you build it?”
Yes. We can.
At Samtop, 40–50% of the briefs we receive are based on no files — just visuals or physical units.
And we’ve helped brands like Dior, Chopard, and Givenchy recreate and improve display systems — from zero to finished product.
🔧 What Is Reverse Engineering for Retail Displays?
Reverse engineering means:
Stage | What Happens |
---|---|
📸 Input | You send a photo, sketch, or old sample |
📐 CAD Conversion | We measure, scan, rebuild into 3D CAD |
🧱 Material Logic | We decode finishes, joints, lighting, structural logic |
🔄 Upgrade | We optimize for better shipping, durability, cost |
✅ Output | You get engineered files, a quote, and a prototype |
🛠️ Our 6-Step Reverse Engineering Workflow
Step | Description |
---|---|
1️⃣ Visual Intake | Photos, unboxing videos, sample shipment |
2️⃣ Analysis | Material match, finish identification, LED routing, joints |
3️⃣ Measurement | Caliper, laser grid, scan-to-CAD (when needed) |
4️⃣ CAD Drawing | SolidWorks or Rhino — with exploded view + tolerances |
5️⃣ Value Engineering | Flat-pack logic, modular add-ons, lighter options |
6️⃣ Sample + Mass Prep | Prototype + production files for scale rollouts |
📦 Bonus: We usually improve the original — with better wiring, surface, or cost-saving design tweaks.
🧪 Real Project: “Rebuild This — But Better”
Client: Creative agency (France), for global skincare brand
Input: 4 photos from Japan flagship store
Request: Recreate this tray + LED tester for APAC region
Problems: No files, old vendor closed, 5-week launch clock ticking
Samtop’s Solution:
- 3D + 2D CAD in 3 days
- Improved LED wiring + warm white brightness
- Swapped heavy acrylic to PU-wrapped MDF (same look, lighter weight)
- Modular magnetic logo + slot-in tray inserts
- Built prototype + flat-pack sample within 8 working days
- Delivered 68 units to 5 countries
✅ Result: Reordered for new SKUs the next season
🔁 Want to Modify the Original? Even Better.
Reverse engineering is not duplication — it’s creative replication + engineering enhancement.
You can:
Modify This | Into This |
---|---|
Static header | Slot-in or magnet header |
Full metal logo | UV print or brushed acrylic (lighter) |
Fixed dimensions | Adjustable tray for new product sizes |
High-gloss acrylic | Add anti-scratch coating or matte wrap |
One-time use | Add modular repack kit for reuse |
🎯 Use Cases That Benefit from Reverse Engineering
✅ You saw a great design in one store and want to adapt it globally
✅ You lost the files but have a physical display
✅ You want to reduce cost, shipping weight, or complexity
✅ You want to re-use a display for another campaign
✅ You want to localize the branding or tray layout by region
📏 Accuracy You Can Count On
We don’t “just eyeball it.”
Our engineering team uses:
- SolidWorks, AutoCAD, Rhino
- Laser scan-to-CAD, tolerance simulation
- CNC testing, drop-test packaging
- 18 engineers, FSC/SA8000-certified facility
You get:
✅ Full CAD set (STP + DWG)
✅ Prototype in-hand
✅ QC documentation
✅ Flat-pack shipment ready
🧩 What You Can Send Us to Get Started
Asset | Description |
---|---|
📸 Photos | High-res, close-ups, A4 for scale |
✍️ Sketch | Even rough — we’ll clean it |
📦 Sample | Ship us a past unit to measure + test |
📄 Function List | Lighting, logo, product type, campaign duration |
🌍 Shipping Needs | Target countries, plug types, flat-pack requirement |
📩 Email: [email protected]
📦 DHL or FedEx sample to our Shenzhen studio — we’ll reverse engineer in 48–72h.
👤 Who This Article Is For
✅ Visual merchandising managers with past displays, but no files
✅ Agencies who only received visuals or photos
✅ Procurement teams trying to revive older POS
✅ Designers without engineering support
✅ Brands rolling out globally, needing faster reactivation
🎯 Conclusion: We Rebuild What Others Only See
No files? No problem.
At Samtop, we:
✔️ Decode any visual
✔️ Turn it into CAD
✔️ Suggest improvements
✔️ Build faster, ship smarter
✔️ Maintain your visual standard
You send the image.
We send back a fully engineered, production-ready solution.
📧 Get started today: [email protected]
🌍 Explore our capabilities: www.samtop.com
Samtop Display — From Visual Clue to Engineered Truth.