POP (Point of Purchase) displays increase retail sales by drawing attention, reinforcing brand messaging, and triggering impulse purchases. When used strategically, they can improve product visibility by up to 50% and generate 30%+ more conversions.
Table of Contents
Why Your Great Product Might Not Be Selling
- You have a well-designed, competitively priced product—but it’s not moving in-store.
- On average, shoppers decide whether to approach a product in less than 8 seconds. If your display doesn’t grab attention, you’re losing potential sales.
- POP displays act as silent salespeople—designed to attract, educate, and motivate action.
📈 In this article, you’ll learn:
- How POP displays influence buying behavior
- What display types work best to drive conversions
- How top brands use POP to increase ROI
🎯 Why POP Displays Matter in Modern Retail
- 🛍️ 70% of purchasing decisions happen inside the store
- ⏱️ Shoppers spend just 10 seconds deciding on most items
- 💡 Branded displays with lighting and tactile structure can boost engagement 2–3X
📚 Source: Shop! Association / POPAI Global Shopper Study
👉 In a crowded retail space, the right POP display is how your product breaks through the noise.
🧪 3 Ways POP Displays Influence Purchasing Decisions
1. Catch Shopper Attention
Through lighting, texture, height, and contrast, displays visually disrupt the aisle and stop foot traffic.
2. Encourage Impulse Buys
Highlight promotions, bundle offers, or limited-time features to prompt immediate purchase decisions.
3. Build Brand Identity
Use design, materials, and finishing to reinforce your brand’s positioning—luxury, minimal, sustainable, etc.
📷 Example: For a perfume brand, we combined acrylic and magnetic LED lighting to make their logo visible from over 10 feet away.
🧱 Recommended Display Types for Driving Sales
| Display Type | Ideal Use | Best For |
|---|---|---|
| Countertop Glorifier | Premium branding near checkout | Cosmetics, Fragrance |
| FSDU (Floor Stand) | Mid-aisle promotional display | Skincare, Tech gadgets |
| Window Display Props | Eye-catching seasonal brand stories | Fashion, Perfume, Holiday setups |
| Lightbox Signage | Feature high-margin hero SKUs | New releases, Luxury editions |
| Interactive Display | Drive trial or product education | Smart devices, Skincare kits |
📌 Explore more structures on our Display Solutions page
📊 Data Speaks: Real Display ROI Results
One of our EU clients reported a 28% lift in conversion after switching from generic shelving to a modular POP display.
Project Snapshot:
- Category: Premium skincare
- Before: Generic store shelf with price tags
- After: Tiered acrylic display with backlighting and etched brand logo
- Outcome: +28% sales YoY, 40% longer shopper interaction time
🗣️ Client feedback:
“Customers now take pictures with the display—it becomes part of their shopping experience.”
❓ FAQ (Optimized for Search Intent)
How do POP displays increase sales?
They increase visibility, communicate promotions, and reinforce brand trust—helping shoppers decide faster and with more confidence.
What’s the best POP display for cosmetics?
A countertop glorifier with layered acrylic, lighting, and clear branding—perfect for showcasing small SKUs with impact.
Can POP displays be reused for seasonal campaigns?
Yes. Our modular POP displays are designed with changeable panels and messaging zones—great for multi-season flexibility.
External reference: Shop! Association Retail Reports
