In-Store Setup Guides: What to Include with Every Order
7 5 月, 2025
Ensure Flawless Installation and Brand Accuracy in Every Retail Location
Table of Contents
By Yan Luo | Samtop Display
A printed and digital setup guide ensures your POP display is installed correctly, quickly, and consistently across all store locations. It should include a component list, step-by-step visuals, branding placement diagrams, and contact info — in a format anyone can follow.
POP display setup instructionsPOP display setup instructionscustom watch plv packaging from samtop
No matter how beautifully a display is built, execution breaks if store teams don’t know how to assemble it.
Wrong logo placement, damaged acrylic, missing parts — all caused by unclear or missing installation instructions.
Deliver a crystal-clear setup guide with every display shipment — bridging the gap between factory design and in-store reality.
🧾 Why Setup Guides Are Mission-Critical
Benefit
Result
✅ Reduces install time
Store teams follow steps, no guesswork
🎯 Preserves brand image
Consistent VM presentation across all stores
⚠️ Avoids errors/damage
Prevents costly mistakes in alignment or structure
🛠️ Empowers store staff
No need for emergency emails or extra agency visits
🌍 Works across regions/languages
Supports global rollouts with localized clarity
💡 “A good setup guide is your display’s playbook — not an afterthought.”
📦 What to Include in Your Setup Guide (Checklist)
1. 📷 Display Overview Page
Render or real photo of final setup
Labeled key components (A, B, C…)
Size, color, and material notes
PO number and display code reference
2. 📦 Component & Packing List
List of parts + quantities
Icons for each item (acrylic, LED, tray, etc.)
Tools or adhesives provided
Language-free layout preferred
3. 🔧 Step-by-Step Assembly
Numbered steps (max 6 per page)
Real install photos or clear diagrams
Callouts for safety (e.g. two-person lift)
Setup time estimate per unit
4. 🧭 Branding & Orientation
Logo, LED, graphic placement
Front/back/side clearly marked
Alignment instructions for panels or risers
5. ✅ Correct vs. Incorrect Examples
“What good looks like” photo
Common mistake visuals (e.g. reversed base)
Link to install video via QR code
6. 📞 Contact Info for Help
Support email / hotline / WeChat
QR code to re-download guide
Time zones & languages available
🖨️ Print vs. Digital: Which Format Works Best?
Format
When to Use
A4 Printed
Every box should include this — immediate use in-store
QR Code PDF
Link to download from packaging
Video Guide
Ideal for complex builds or visual learners
📌 Best Practice: Use both — print AND QR link inside box.
🔍 Case Study: Premium Liquor Tester Tower
🟨 Problem: Store teams unsure how to light bottle correctly 🟩 Solution: Samtop included:
4-page printed guide in English + French
Real photos for LED wiring
Highlighted zone for logo placement
QR to video walkthrough
✅ Outcome: 92% correct installs on day one — zero support calls.
❓ FAQ
Q: How many languages should we include?
A: English + one local language is best. We also support icon-based universal guides.
Q: Can you customize guides per region?
A: Yes. We adjust for voltage, compliance, language, and layout differences by market.
Q: Can we reuse a guide for future campaigns?
A: Absolutely — for modular systems, we offer insert sheets for campaign swaps.
🎯 Conclusion: Setup Guides Are Strategic, Not Secondary
✔️ Reduce support calls ✔️ Ensure brand consistency ✔️ Empower every store — from London to Bangkok ✔️ Protect your campaign investment
🧠 A strong display deserves a strong install plan.
📩 Need a setup guide for your next global launch?
We build multi-format install kits — print + digital — to make your displays foolproof, fast, and flawless.
