Creating a Refresh Kit: What to Include for Each Seasonal Rollout

Everything Brands Need to Easily Update POP Displays — Without Rebuilding

By Yan Luo | Samtop Display

Each new campaign launch often means building an entirely new display — driving up costs, creating waste, and overloading store teams.

Without a refresh strategy, brands lose the ability to scale globally. Logistics get messy. Visual consistency suffers. And worst of all — seasonal messaging comes late or never at all.

At Samtop, we help brands create plug-and-play refresh kits — compact seasonal bundles that allow store staff to update existing display bases in minutes, without tools. These kits include headers, trays, wraps, and QR guides — designed to travel light and install fast.

A refresh kit is a modular set of display components — headers, trays, sleeves, and install guides — that allows brands to update POP units seasonally without replacing the base. It’s the key to faster rollouts, lower cost, and greater sustainability.

Launching a new product? Rolling into a new region? Running a holiday promo? You don’t need a new display — just a smarter way to update it. This guide walks you through what to include in a refresh kit that cuts costs and looks brand-new every time.

📦 What’s a Refresh Kit?

A refresh kit is a modular package shipped to stores or visual teams to update an existing display without touching the base.

🧠 Think of it like changing the outfit — not the mannequin.

🧱 When Do You Use Refresh Kits?

• 🌸 Spring → Summer → Holiday campaigns
• 💡 SKU or launch format changes
• 🌍 Regional adaptation (e.g., Ramadan, Singles’ Day)
• 🧪 Tester/GWP micro-launches
• 🔁 Long-term display reuse with temporary visuals

🧩 Real Case: Global Fragrance Brand, 4 Campaigns – 1 Base

Display Structure:

• Acrylic base with silk-screened logo
• Slide-in RPET tray
• Magnetic header area
• Foldable paperboard side wrap

Per-Season Refresh Kit Included:

• 1x Magnetic PET header card
• 2x Fold-flat printed side panels
• 1x New tray with foam insert
• 1x QR-based visual setup guide

✅ Result:

• 4 seasonal campaigns with 1 structure
• 67% savings vs. new unit builds
• Setup time reduced from 20 to 6 minutes
• Used in 5 regions, localized by header language

🛠️ How to Build a High-Performance Refresh Kit

✅ 1. Design Parts That Pack Flat

• Use PET, foamboard, corrugate
• Fit kits in eco pouches or kraft folders for easy shipping

✅ 2. Use Magnetic or Slide-In Mounts

• Prevents misalignment
• Enables tool-free setup by store staff

✅ 3. Standardize Core Dimensions

• Keep tray and header sizes fixed
• Only change what’s necessary — speed, consistency, ROI

✅ 4. Include Visual Instructions

• Use icons > text, and QR code > PDF
• Localize for major markets with language toggles

💬 FAQ

Q: Do refresh kits work for floor and counter displays?
A: Yes — both formats can accept slot-in headers, magnetic panels, and swappable trays. We design kits to match any format.

Q: Can I ship kits to 10+ countries in different languages?
A: Absolutely. We offer localized printing for side panels and headers, and multilingual QR guide cards customized per region.

Q: Can the envelope or kit box carry campaign branding?
A: Definitely. We offer branded refresh packaging — kraft folders, recycled pouches, or flat boxes — all custom-printed to match the campaign.

✅ Conclusion: Refresh Kits Make Seasonal Updates Scalable

• ✅ Refresh in minutes, reuse for years
• ✅ Lower cost, lower waste, consistent results
• ✅ Designed for retail staff — no tools needed
• ✅ Ideal for multi-country campaigns with a single base

🌟 The future of visual merchandising is refreshable — not disposable.

📩 Want to Build Reusable Display Systems with Refresh Kits?

At Samtop, we:

• Design core display bases + multi-season refresh kits
• Produce magnetic headers, swappable trays, and side visuals
• Pre-pack kits with QR setup instructions for each market
• Support brands across 50+ countries and 4–6 campaigns per year

📧 Email: [email protected]
🌍 Visit: www.samtop.com