What Type of File Do I Need to Send for Display Design?

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A File Guide for Brands, Buyers, and Designers Creating Custom Retail Displays

Choosing the correct display design file format ensures your project avoids costly revisions and delays. Whether you’re preparing a custom POP display, a counter unit, or a large window fixture, using the right files improves accuracy and reduces quoting errors.
To design and manufacture a custom POP display, you should prepare: 3D structural files (.STEP, .IGS), vector logos (.AI, .EPS), brand color codes (Pantone), and reference visuals (PDF, JPG). The right file types help factories quote accurately, ensure correct branding, and reduce production errors.

🎯 Introduction: Why File Format Matters in Custom Display Projects

You’ve got a great display idea — but your supplier responds:

“Can you send us the STEP file? Do you have the logo in vector format?”

Sound familiar?

Many visual merchandisers, brand managers, or creative teams are caught off guard when it comes to technical file formats.

Yet, sending the right file types from the start can save days (even weeks) of quoting delays, color mismatches, and production errors.

Let’s walk through exactly what files to send — and why they matter.

✅📎 Essential Display Design File Formats for Custom POP Projects?

File TypePurposeFormat
3D Structural DrawingFor engineering, mold, CNC.STEP, .STP, .IGS
2D Technical DrawingPrint zones, cutlines.PDF, .AI, .DWG
Logo FileFor UV print, laser, screen.AI, .EPS, .SVG
Visual MoodboardStyle guidance.PDF, .JPG, .PSD
Color ReferenceFinish spray matchingPantone Coated/Uncoated
Font File (if custom)For engraving / printing.TTF, .OTF
Product Box MockupTray fitting reference.JPG, physical sample

💡 Pro Tip: Combine your brand guideline, packaging mockup, and 3D file into one zipped folder to save time.
When submitting files to Samtop, our team evaluates every display design file format to ensure your structure and branding can be engineered with precision.

🧠 Why Correct Display Design File Formats Speed Up Quoting

If You Send ThisWe Can…
3D STEP fileGenerate mold-ready structural drawings
Logo in .AI formatScale, print, and apply without pixelation
Pantone color codesMatch spray paints across MDF, acrylic, or resin
Moodboard + renderSuggest accurate material and finish alternatives
Font fileUse for etching, print zones, or text cut-outs

Sending the correct files =
✅ Faster quotations
✅ Fewer revisions
✅ More accurate sampling
✅ Shorter overall lead time

🔧 Engineering Notes & Modular Tips

We use your files to:

  • Convert creative concepts into tool-ready engineering models
  • Suggest cost-saving material swaps (e.g., MDF vs. metal)
  • Build modular or flat-pack structures to reduce freight cost
  • Prepare mold designs and 2D prints for laser-cut or UV areas
  • Output production-ready assets for sampling and QC

📦 Real Case: From Moodboard to Engineering in 7 Days

StageClient SentSamtop Delivered
ConceptMoodboard, brand manual, .AI logoRender + material proposal
StructureKeynote sketch with basic dimensionsMoldable .STEP file + technical drawings
Quote RequestEstimated volume + delivery region3-option pricing (MDF/acrylic/metal) + packaging suggestion

✅ Final pre-production drawing and foam-in-box packaging plan completed in under 7 working days.

🙋‍♂️ FAQ – File Requirements for Display Production

Q1: What if I don’t have a 3D file?

A: No problem. Send us a Keynote or PDF visual with dimensions — we can create the 3D .STEP model for you (1–3 days added).

Q2: Can I use a JPG logo file?

A: Not recommended. JPGs often lose quality when scaled. Please send .AI, .EPS, or .SVG files for sharp printing and engraving.

Q3: Why do you need Pantone codes?

A: Pantone references ensure accurate color-matching across all materials (MDF, resin, metal, acrylic). RGB or HEX codes won’t work for spray finishes.

Q4: Can you create the drawing if I only have the product sample?

A: Yes. We often reverse-engineer based on photos, dimensions, and a product box or physical sample.

🎯 Conclusion: Better Files = Faster Delivery & Fewer Mistakes

At Samtop, we help brands, visual teams, and creative agencies turn display concepts into production-ready realities.
When you provide the right file types, we can:

✔️ Quote faster
✔️ Reduce revisions
✔️ Ensure accurate colors and branding
✔️ Deliver on time

Still unsure about your display design file format? Send your visuals to [email protected] — we’ll review and optimize your specs for faster quoting and error-free production.”

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