A File Guide for Brands, Buyers, and Designers Creating Custom Retail Displays
Choosing the correct display design file format ensures your project avoids costly revisions and delays. Whether you’re preparing a custom POP display, a counter unit, or a large window fixture, using the right files improves accuracy and reduces quoting errors.
To design and manufacture a custom POP display, you should prepare: 3D structural files (.STEP, .IGS), vector logos (.AI, .EPS), brand color codes (Pantone), and reference visuals (PDF, JPG). The right file types help factories quote accurately, ensure correct branding, and reduce production errors.

3D STEP file example for retail display design
🎯 Introduction: Why File Format Matters in Custom Display Projects
You’ve got a great display idea — but your supplier responds:
“Can you send us the STEP file? Do you have the logo in vector format?”
Sound familiar?
Many visual merchandisers, brand managers, or creative teams are caught off guard when it comes to technical file formats.
Yet, sending the right file types from the start can save days (even weeks) of quoting delays, color mismatches, and production errors.
Let’s walk through exactly what files to send — and why they matter.

✅📎 Essential Display Design File Formats for Custom POP Projects?
| File Type | Purpose | Format |
|---|---|---|
| 3D Structural Drawing | For engineering, mold, CNC | .STEP, .STP, .IGS |
| 2D Technical Drawing | Print zones, cutlines | .PDF, .AI, .DWG |
| Logo File | For UV print, laser, screen | .AI, .EPS, .SVG |
| Visual Moodboard | Style guidance | .PDF, .JPG, .PSD |
| Color Reference | Finish spray matching | Pantone Coated/Uncoated |
| Font File (if custom) | For engraving / printing | .TTF, .OTF |
| Product Box Mockup | Tray fitting reference | .JPG, physical sample |
💡 Pro Tip: Combine your brand guideline, packaging mockup, and 3D file into one zipped folder to save time.
When submitting files to Samtop, our team evaluates every display design file format to ensure your structure and branding can be engineered with precision.
🧠 Why Correct Display Design File Formats Speed Up Quoting
| If You Send This | We Can... |
|---|---|
| 3D STEP file | Generate mold-ready structural drawings |
Logo in .AI format | Scale, print, and apply without pixelation |
| Pantone color codes | Match spray paints across MDF, acrylic, or resin |
| Moodboard + render | Suggest accurate material and finish alternatives |
| Font file | Use for etching, print zones, or text cut-outs |
Sending the correct files =
✅ Faster quotations
✅ Fewer revisions
✅ More accurate sampling
✅ Shorter overall lead time
🔧 Engineering Notes & Modular Tips
We use your files to: