How many categories would be used for in-store display?

Retail fixture for cosmetic store

SamTop Display–retail solution expert

Specialist shops also use a large number of POP, but grocery shops use relatively few, probably due to self-imposed restrictions on the use of displays.

This is perhaps surprising given the similarity of retail formats.

Cosmetics specialist shops have on average a third fewer displays than chain pharmacies/pharmaceutical shops. However, they use more types of displays.

The most common type of POP is a complete combination of three-dimensional displays and two-dimensional signage.

Simple, inexpensive posters are the most commonly seen display type. However, more complex and expensive cosmetic test stations were the second most common, either as stand-alone displays or incorporated into larger display units.

The popularity of testing stations and small test kits underlines the importance of allowing shoppers to try cosmetics in-store, actually more so than most other fast-moving consumer goods (FMCG) categories.

Compared to other retail channels, the cosmetics and skincare categories have a wider range of display items. The pharmacy chains also make heavy use of the types of equipment on display, more than twice as much as their stand-alone counterparts.

Types of display

Bus stop/Banner / Fin
Counter display
Digital videoscreen—interactive
Digital videoscreen-Mon-interactive
Display card
Display header
Display table
Dump Bin
End Cap/ Gondola End Display
End Cap/Gondola Header Board
End Cap/ Gondola Side
Fixture Header- Branded 
Fixture Header- Retailer
Floor Graphic
Free- Standing to display unit
Free-Standing Poster
Interactive Display
Ladder Rack
Leaflet Rack
Main Fixture-Brander
Main Fixture -Retailer
Overhead/Ceiling Handing
Parasite Unit
Poster with Pole
Security Shroud
Shelf Edge overlay
Shelf Equipment – Shelf Unit
Shelf information Label
Shelf Strip
Shelf Talker
Shopping Basket Display
Store Category or other signage
Tester Bar/ Station
Tester Display Box
Till Display/Box
Till Display/Unit
Wall Unit- Branded
Wall Unit -Retailer 

Retail fixture for cosmetic store
Retail fixture for cosmetic store
Retail fixture for cosmetic store
Retail fixture for cosmetic store
Retail fixture for cosmetic store

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Number of top ten display types used by retail channel

Number of top ten display types used by retail channel
  • Poster
  • Tester Bar/ Station
  • Fixture Header -Brander
  • Display Card
  • Free-Standing Display Unit
  • Main Fixture -Retailer
  • Tester Display Box 
  • Wall Unit – Branded


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