Lead Times Explained: From Concept to In-Store Delivery
7 5 月, 2025
Your Realistic Timeline Guide for Custom POP & Visual Merchandising Projects By Yan Luo | Samtop Display
Table of Contents
A full custom POP display takes 5–8 weeks from design confirmation to in-store setup, covering 5 phases: concept, sampling, production, shipping, and installation. Starting with a clear brief and overlapping approvals can save weeks and prevent costly delays.
display-project-timeline
Your campaign install date is fixed — but your sample isn’t approved yet, and freight is tight. One missed step, and your display could arrive late or incomplete.
Many brands underestimate lead times. Rushed stages lead to poor quality, last-minute rework, or budget-breaking air shipments. Poor planning = visible failure.
Break your project into 5 smart phases. Know the time each takes. Overlap approvals and prep. Choose a supplier who updates progress in real time.
📊 5 Phases of a Custom Display Project
Phase
Average Time
Key Outputs
1. Design Development
3–7 working days
Render, spec sheet, quotation
2. Sampling & Prototyping
7–15 working days
White model, finish board, branded prototype
3. Production & Assembly
15–25 working days
Full build, coating, QC photos
4. Packaging & Logistics
7–30 days
Packed shipment + export docs
5. In-Store Setup
1–3 days
Local install + photo proof
💡 Typical total: Standard builds: 5–8 weeks Complex or global campaigns: 8–12 weeks
📐 Phase 1: Design Development
3D render + technical drawings (CAD / PDF)
Material & structure proposal
Early estimate & timeline draft
✅ Tip: Provide accurate store size, SKU layout, and brand guidelines from Day 1.
🎨 Phase 2: Sampling & Prototype
Sample Type
Timeline
White model
5–7 working days
Finish sample board
3–5 working days
Full functional mock-up
10–15 working days
✅ Tip: Approve samples via video review to avoid courier delays.
🏭 Phase 3: Production & Assembly
Material sourcing + tooling
CNC, coating, branding application
Final QC and dry-packing
⏱️ Note: Vacuum molds or complex LED systems may add 5–7 days.
📦 Phase 4: Packaging & Global Shipping
Shipping Method
Transit Time
Air Freight
5–10 days
Sea Freight (FCL)
20–35 days
Courier
3–7 days
✅ Includes: Foam inserts, crate build, HS code labeling, QR setup guide in box
🛠️ Phase 5: In-Store Setup
Store or VM team assembles unit
Manual + QR video provided
Final install photo shared to HQ
✅ Best Practice: Deliver install guide 5 days before rollout — in English + local language.
🔍 Real Case: Global Display Delivered in 8 Weeks
🟨 Brand: EU skincare label launching holiday windows 🟨 Display: Illuminated arch + modular plinths 🟨 Markets: Singapore, Dubai, Paris
🟩 Timeline:
Week 1: Design delivered in 4 days
Week 2–3: Sample approved by video
Week 4–6: Mass production + QC
Week 7: Air shipped to 3 cities
Week 8: Same-day installs with visual guides
✅ Result: All campaigns launched 3 days ahead of schedule
💬 FAQ: Lead Time in POP Display Projects
Q1: Can we fast-track urgent campaigns? A: Yes — if creative is locked and samples can be approved by video or photo. Ask for supplier with fast-track setup.
Q2: What causes most delays? A: Late approvals, unclear files, material sourcing gaps, or air/sea booking cutoffs (especially Q4).
Q3: Can we start before final design? A: Yes — you can pre-start structure layout and sampling while branding finalizes. This saves 4–5 days.
Q4: How much buffer is smart? A: Add 5–7 days minimum for international logistics or approvals. Double during holiday periods.
🎯 Conclusion: Timelines Build Trust
✔️ Map your project phase by phase ✔️ Align early with design + approval teams ✔️ Pick suppliers with agile sampling and smart logistics ✔️ Use buffer time to your advantage ✔️ Launch with confidence — not chaos
