Visual Merchandising Starts Here: How POP Displays Boost Sales & Brand Visibility By Yan Luo | Samtop Display
You’ve invested in ads, influencers, and maybe even a flagship launch… But in-store? Customers pass by like your product doesn’t exist.
📊 70% of purchase decisions happen at the point of sale. If your product isn’t presented with impact, it’s lost. A well-designed POP display can increase in-store conversions by over 30%. Retailers rely on POP displays to grab attention and guide consumer decisions at the moment of purchase.
✅ Custom-designed POP displays that catch attention, shape perception, and drive impulse buys—all while reinforcing your brand.
At Samtop, we build display systems that function as silent salespeople: aesthetic, functional, and brand-right.
A POP (Point of Purchase) display is a custom retail fixture—like a glorifier, floor stand, or window prop—designed to enhance in-store product visibility and influence customer behavior. It tells your brand story at the exact moment shoppers are ready to buy.
LED-lit countertop glorifier for perfume showcase
📘 What Is a POP Display? POP = Point of Purchase. It’s a physical display fixture placed in-store near your product—built to grab attention, educate, and convert browsers into buyers.
Think of it as your 24/7 silent brand ambassador.
Examples include:
Countertop glorifiers
Free-standing floor displays (FSDU)
End caps
Shelf talkers
Window displays
Seasonal promotion islands
Custom brand showcases
💡 Think of it as your silent salesperson—it tells your story, builds trust, and increases sales without a word.
What is the difference between POP and POS display?
POS (Point of Sale) refers to displays placed at checkout, while POP (Point of Purchase) can be anywhere in-store—aisles, walls, windows. Explore more differences here
How long does a custom POP display take to manufacture?
Standard lead time is 4–6 weeks, but varies based on complexity and materials.
Can you do POP displays for luxury brands?
Absolutely. We’ve worked with DIOR, CHOPARD, FENDI, and more. Custom finishing, brand guidelines, and certificates (FSC, SA8000, ISO) are all covered.
Do you provide drop shipping or warehousing?
Yes—we support drop shipping, pre-assembly, and regional rollout via our warehouse partners in the US and Europe.
Ready to Elevate Your In-Store Visuals?
Let’s talk about your next display project—whether for cosmetics, fashion, jewelry, or fragrance.
Hi, I’m Bob, the funder of SamTop.com, Our company makes visual merchandising props, retail display stands and window display decoration for many years now, and the purpose of this article is to share with you the knowledge related to retail displays from a Chinese supplier’s perspective.
