China is the world’s largest processing base for the display industry. According to the display equipment industry report from CIRP, the global display equipment market size was about USD 440 billion in 2014, of which: the market size of China’s display equipment industry was about RMB 500 billion. 70% of China’s retail displays supply market is concentrated in South China and East China.
As living standards continue to rise, consumer demand in the retail market is increasing year on year. The rapid development of the retail industry and the continuous advancement of brand promotion methods have led to an increasing amount of investment in terminals by companies, which will bring unprecedented development opportunities for the display equipment industry. The industry is still in high development and will be more mature by 2021.
• Supported by a tax rebate policy in China
An export tax rebate is a measure to refund part or all of the domestic tax already levied on exported goods to the exporter, which is also an international practice. From 1 January 2004, China has five main tax rebate rates of 17%, 13%, 11%, 8% and 5% for different export goods. The export tax rebate rate for storage and display displays and similar goods in China is 13%.
• Low wages in China
Due to China’s large population, wages for workers in labor-intensive industries are generally low. The low cost of labor makes the production of displays much cheaper.
Mature industry chain and supply chain
Since the reform and opening up of mainland China, Taiwanese and Hong Kong companies have started to emerge as a retail display industry in mainland China. After decades of development, a series of related industrial chains have been formed in coastal areas, and China’s industrial chains and supply chains are more mature than those in Southeast Asia, where labor is cheaper.
• Skilled workers
Long-term development has resulted in a large number of skilled workers in China who are familiar with metal-plastic-wood production processes and are able to produce products related to retail displays in an efficient and high-quality manner. The Chinese are experts in assembly-line production.
• Ample upstream market resources
Upstream of the industry chain is the steel industry, wood, glass, plastic, and other metal parts industry. The raw materials for the display industry are available from a large number of manufacturers in the market, with fierce competition and an abundant supply. When purchasing raw materials, you can choose the most suitable ones according to your budget.
• Constantly innovating in terms of products
Chinese manufacturers are focusing on technological innovation and technology is being iterated every year. The continuous development of production technology brings more innovative possibilities, LED display screens, 3d printing, holographic projection, and virtual try-on bring more life to the display industry.
Fast and convenient transport
China has the most developed transport network in the world, the densest network of highways and railways, an extraordinarily long coastline, and numerous terminals with a huge container throughput. In terms of air transport, in 2019 mainland China’s international routes completed a total transport turnover of 46,374 million tonne-kilometers. The extremely busy transport network allows for a more efficient and smooth exchange of economies and resources.
4 tips for dealing with Chinese suppliers of display props
1. Call or video your Chinese supplier to confirm that it is a real one.
2. Produce samples for confirmation before mass production. When looking for a new supplier, you can place multiple sample orders to different suppliers and choose the one that suits you best after receiving the samples.
3. You can bargain appropriately, but don’t undercut the price; different products at different prices are of different quality. If the price is too low, there is no guarantee that the supplier will choose worse raw materials to provide poor-quality products.
4. If possible, look for your supplier’s other customers and ask what the quality is like.
How to work with display prop suppliers in China?
1. Find a supplier
• Chinese suppliers at exhibitions
• Suppliers on B2B websites (Alibaba International)
• Suppliers who showcase themselves enthusiastically on social networking software (Link)
• Suppliers who place display prop ads on Google
• Referrals from friends
2. Obtain quotations and samples
Send the project to the supplier you have found and sign a confidentiality agreement if necessary. Once you have obtained a quote, if the price is right, start making samples.
This step is very important in the custom display industry to test the fit with the supplier and to understand the quality of production.
3. Negotiate the price
In the custom display industry, it is OK to negotiate prices, and we should negotiate prices for everything we buy. But it can’t cut the price too much, because there are different grades of materials used to make display stands, it’s hard to tell if the supplier will use cheap and bad quality materials after promising a low price.
Negotiation of prices includes negotiation of payment methods, different payment methods have different risks for both buyers and sellers, and can use harsh payment terms for yourselves in exchange for lower prices from suppliers
4. Waiting for mass production
As this is a bespoke product, there will inevitably be unforeseen circumstances during mass production and it becomes extremely important to have a responsible supplier during this process. After all, you can’t immediately fly to a factory overseas to check on the situation.
Keep an eye on production schedules, which can have a direct impact on delivery times. Penalty clauses can be written into the contract to reduce the damage caused to you by supplier delays.
5. Receiving the product
If you have enough time (3 to 4 months) you can choose the cheaper option of shipping by sea. However, if you have limited time, you should choose a quicker way of shipping by air. We will explain the different logistics methods in detail in a separate article.
Once you have received the product, you need to check the product to see if it meets the standards you require, and if it does not, you can make a reasonable claim. Of course, most suppliers who have finished collecting payment will not pay out directly unless the product is rotten as shit and they will offer a discount on the next order, and in fact, whether there is still a next order for him to make, who knows?
Feel free to contact us at any time and we will do our best to provide you with retail solutions.
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