Avoiding Common Pitfalls When Ordering Custom Displays

Mistakes Brands Often Make — and How to Prevent Them
By Yan Luo | Samtop Display

Custom display ordering pitfalls can delay your campaign, hurt brand consistency, and increase costs. From vague briefs to skipped samples, unclear shipping logic, and missing QC checks — small oversights can create big problems. This guide shares 8 common mistakes brands make when sourcing POP and VM displays, plus proven strategies to avoid them.

Why Custom Display Ordering Pitfalls Happen

A display looks great in the render but arrives late, off-tone, or impossible to install. The result? Visual inconsistency, budget overruns, and brand risk.

Many of these issues stem not from bad design — but from overlooked details, missing files, and poor supplier communication. You lose time and money fixing what could’ve been prevented early.

This guide outlines 8 specific, recurring mistakes — and how to build a “no-surprise” display order using best practices, from design briefing to QC sign-off.

🔍8 Common Pitfalls in Display Sourcing — and How to Avoid Them

Mistake	What Happens	How to Avoid It
1. Vague Design Inputs	Wrong render, misquoted cost	Share 3D CAD, Pantone, and brand specs
2. Skipping Samples	Color or finish mismatch	Always request spray panels or mockups
3. Blind Price Selection	Low-quality materials or print fail	Compare specs, not just price
4. Overcomplicated Design	Can’t build, ship, or install properly	Request DFM feedback during development
5. Late Internal Approvals	Last-minute changes	Use a pre-production approval checklist
6. Ignoring Assembly Logic	Confused stores, delays	Include QR setup video and install diagrams
7. Unrealistic Shipping Plans	Air cost spikes or delays	Ask for packed CBM, weight, and ISPM compliance
8. No QC Photos	Missed logo errors or damage	Approve via full photo checklist pre-shipment

🧰 Recommended Practices for Different Brand Types

Brand Type	Why It Matters
Beauty / Skincare	Precision color & branding critical
Fragrance	Assembly and visual balance are top priority
Spirits / Beverages	Heavy units + shipping must be pre-planned
Travel Retail	Small footprint + damage-free logistics required

⚙️ Technical Habits to Prevent Display Sourcing Problems

• CAD-to-QC workflow with labeled renders
• White models for structure validation
• Pantone spray panels under both cool and warm light
• QR-linked setup videos for store teams
• Photo-based QC reports with each order
• Multi-material testing for branding adhesion

🧪Real Case: Fixing a Vague Brief for a Multi-Market Launch

🟨 Challenge: Display for Middle East launch misaligned with EU creative due to vague briefing.

🟩 Samtop Fix:

• Provided rebuild of spec based on PDF + logo only
• Sent real photo + daylight finish test
• Created bilingual setup doc + Arabic label guide
• Delivered mock-up approval within 6 days

✅ Result: No revisions needed. Brand approved production across 5 markets.

💬 FAQ: Common Mistakes in Display Procurement

Q1: Can I skip physical samples?
A: We don’t recommend it — at minimum, review a Pantone spray panel and branding test image.

Q2: What’s the most common cause of late deliveries?
A: Missing internal approvals (legal/brand/VM) or late freight booking due to oversized designs.

Q3: Can QC photos really replace a factory visit?
A: Yes. If you request close-ups, daylight shots, and packaging proof — we’ll provide it all in one checklist.

By understanding and avoiding custom display ordering pitfalls, brands can save time, control costs, and protect their visual identity. Clear design briefs, thorough sampling, realistic logistics planning, and proper QC checks ensure your POP displays arrive on time, on brand, and ready to impress.

www.samtop.com

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