You’ve planned your campaign, your display units are in production — but then they get stuck in customs. A missing document. A wrong HS code. Or a surprise regulation. Suddenly, your timeline — and your budget — is at risk.
Many brands underestimate the customs clearance process when importing display units. But delays, fines, or rejections often result not from bad luck — but from preventable mistakes. The good news? With the right preparation, your shipments can clear customs without a hitch.
To ensure smooth customs clearance, make sure your documentation is accurate, your HS codes are correct, and your logistics team or customs broker understands the destination country’s import regulations.
Let’s walk through the practical steps that ensure your display units arrive on time — and stress-free.
What documents are required for customs clearance?
Missing or mismatched paperwork is the number one reason shipments are delayed at customs.
Here’s what you need for a smooth clearance:
- Commercial Invoice: Includes value, description, and quantity. Used for duty calculation.
- Packing List: Lists dimensions, weight, and packaging details.
- Bill of Lading (BOL): Receipt of goods + transport contract.
- Certificate of Origin: May help reduce tariffs under FTAs.
- Customs Declaration: Includes HS code, product description, and value.
- Import License (if required): Depends on destination and product type.
💡 Pro Tip: Double-check that descriptions match across all documents.
Why is the HS code so important for display units?
The HS Code (Harmonized System Code) is how customs classify your goods. It determines your tariff rate — and even if you’re allowed to import the item.
Examples:
- Acrylic display trays → HS Code 3926
- Retail mannequins → HS Code 9603
- Wooden floor fixtures → HS Code 9403
Wrong code = delays, penalties, and overpaid duties.
Work with a customs broker to verify your code before shipping.
📎 Related: How to Minimize Tariff Impact on Display Units
What regulations should you comply with?
Display units — especially illuminated, interactive, or branded ones — may be subject to import controls.
Check for:
- Electrical Certifications: UL (US), CE (EU) for lit units
- Material Safety: Some countries restrict mercury, lead, or flammable coatings
- Labeling Requirements: Country of origin, handling marks, regulatory icons
💡 Example: The EU prohibits certain flame-retardant chemicals in public-facing materials — common in some display coatings.
How can you work effectively with customs brokers?
A good customs broker is your best defense against clearance issues.
