How Can a Display Capture Emotion While Staying Practical?
This Mother’s Day display case study with luxury fragrance brand LUMIERA shows how Samtop transformed emotion into modular VM—across 60+ stores.. For brands in the luxury fragrance category, the challenge is even greater: How do you make something as small as a perfume bottle evoke something as big as maternal love—across dozens of store formats?
The Cost of Getting It Wrong
Without modular design, brand cohesion falls apart across stores. Without emotional storytelling, gifting conversion drops. Without lightweight, reusable kits, logistics costs soar. For high-end fragrance brands, every display detail must speak not just to design excellence—but to memory, tenderness, and love.
LUMIERA x Samtop—A Scalable Display That Wrapped Emotion in Design
This case study reveals how Samtop partnered with fragrance brand LUMIERA to launch their limited-edition “Mother Bloom” collection across 60+ stores in Asia-Pacific, turning sentiment into sales—on time, on brand, and under budget.
✅ Summary: Emotional Impact, Modular Execution
A successful Mother's Day display:
- Evokes heartfelt gratitude with minimal words
- Encourages interaction and photo sharing
- Adapts easily to multiple store formats
- Minimizes waste through reusability
- Installs quickly and tool-free
🪞 Client Profile: LUMIERA – A Mother’s Day Display Case Study）
- Category: Prestige fragrance & bodycare
- Markets: Asia-Pacific (Flagship stores + department counters)
- Objective: Launch “Mother Bloom” limited scent with emotional, elegant displays
Core Keywords: Floral. Elegant. Touching. Giftable. Soft.
📎 Related reading: How to Display Perfume Bottles Creatively
✍️ Step 1: Creative Brief & Brand Requirements
🎯 Campaign Goals:
- Evoke gentle gratitude for motherhood
- Encourage gifting behavior with emotional visuals
- Fit into both 1.8m window displays and 90cm counters
- Ensure 1-person installation, tool-free & reusable if possible
🌸 Moodboard Direction:
- Blush & ivory peony clusters
- Mirror signage with gold script
- Folded perfume-shaped message cards
- Seed-paper petals with hand-written notes: “For Her Heart”, “Love That Lasts”
🧪 Step 2: Material Sampling & Prototyping
| Element | Material | Notes |
|---|---|---|
| Peony Flowers | 220gsm pearlescent laminated card | 3-ring dome with curled petals, reusable |
| Message Petals | Recycled seed paper | Writable with brush pen, take-home option |
| Backdrop Panel | 3-fold kraft base with blush gradient | Lightweight, matte, anti-glare |
| Mirror Slogan | Static cling decal in gold serif script | Pre-cut on clear base: “The First Scent of Love” |
| Podium Wrap | Textured linen paper with magnetic fold | No-glue, click-install, wrinkle-resistant |
📷 Early mockup of flower dome assembly with size labels
🧠 Bonus: Discover our Material Library for more visual merchandising textures and substrates.
🏭 Step 3: Production & Kit Preparation
- Production Time: 8 working days
- Kitting Details:
- Pre-labeled bags: [F1] Flowers, [M1] Mirror Decal, [P2] Petals
- Visual assembly sheet + QR install video
- Spare quote petals and gold hangers included
📦 Packaging:
Rigid outer box + waterproof inner wrap + 2cm foam layer + itemized checklist.
🧰 Want similar execution support? Explore our Solutions Page
🛍️ Step 4: In-Store Setup Example: Isetan Flagship, Tokyo
Window Display:
- 1.5m peony arc
- Suspended mirror sign (“The First Scent of Love”)
- Floor scatter petals with mini quotes
Counter Display:
