In the summer of 1947, the artist Yves Klein arrived on the coast of Nice, France, and as he looked down on that azure coastline, the gears of destiny began to turn. Yves Klein exhibited eight unframed panels of the same size, covered in almost ultramarine paint, in an exhibition. His recreation of the blue sky and sea is not at all the same colour as we might expect. In Klein's eyes, it is pure, intense, "absolute blue". The brilliant colour instantly caught the eye and since then the colour has been officially named International Klein Blue (IKB).

The RGB ratio of 'Klein Blue' is 0:47:167, but the shock one feels, at first sight, is not conveyed by mere statistics. The 'blue' of Klein Blue is so pure that it is so visually aggressive that one glance at it is all it takes to immerse oneself in its charms.

Klein Blue permeates all areas
Architecture
This blue, known as the ideal blue, the absolute blue, has a high degree of saturation and a strong presence. It creates an atmospheric sense of purity and serenity, mysterious and romantic, attracting countless artists and making them go crazy for it. Spanish architect Manuel Ocana Del Valle has transformed the old railway station with a Klein Blue theme, which is beautifully lit by the setting sun and light.


Household
A highly saturated blue, full of colour and yet elegant, using Klein Blue in the home environment evokes the strongest psychic sensibility, rich, warm, and unrestrained. With Klein Blue, the aesthetic is online, while the mood is calm.


Fashion
In 2007, to mark the 50th anniversary of the International Klein Blue, the fashion industry launched a series of Klein Blue items, from clothing to bags and even cars, creating a complete storm of Klein Blue!


Highly saturated Klein blue is very inclusive for skin tones, it appeared on the catwalks of various haute couture fashions.









Daily necessities
Nowadays, Klein blue is becoming more and more popular. Small things that are used in everyday life are more artistic with Klein blue, accessories, product packaging, poster design, lighting design, etc.












